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Image Tools for Marketers

This topic page focuses on campaign and landing-page image workflows: resize assets for channels, compress them for performance, and convert formats for compatibility or lighter delivery.

Recommended workflow

  1. Resize image assets for the destination channel or ad slot.
  2. Convert the format if the publishing environment needs JPEG, PNG, or WebP.
  3. Compress the final set and export a ZIP for handoff or upload.

Why the order matters

Marketers rarely need one isolated file action. They usually need a chain: resize, convert, compress, then publish. Following that order avoids compressing an oversized source file or converting the same campaign asset several times.

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