Image Tools
When to Convert Images to WebP
A practical guide to deciding when WebP is the right export format for publishing and marketing work.
Image format conversion is useful because creators often optimize after the asset is already made. The right export format affects speed, file size, and compatibility.
WebP is a strong default for many publishing scenarios, but it is not the answer for every workflow. Some teams still need PNG for transparency or JPEG for compatibility with older systems.
A format converter becomes much more useful when it explains the tradeoff and generates a downloadable result immediately.